Our People

 

 

 

Chief Executive Officer - Sterik de Wet

Sterik de Wet, former Cellar Master at KWV, returned to his Robertson roots to join Ashton Vineyards in 2009 .  Sterik brings with him more than 20 years worth of wine making experience ranging from brandy production to concentrate. After completing his studies at the University of Stellenbosch, Sterik also enrolled for various management courses at the USB. Throughout his career Sterik also travelled and made wine internationally.

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Manager (Concentrate) - Simon Basson

Simon realised that winemaking was his passion during his third year of studying B. SC at the Stellenbosch University in 1999. He changed his course to B.SC Winemaking and Viticulture and has never looked back. During his studies he worked at Koelenhof Cellar in Stellenbosch for two harvesting seasons. After completing his studies in 2001 Simon was appointed as assistant winemaker and viticulturist at Nordale Cellar in Bonnievale. In 2002 during harvesting season Simon was fortunate enough to work at Paraduxx Wine Cellar in the Napa Valley in California. He gained excellent experience in working with a variety of wine varietals and learned valuable new winemaking techniques. Simon joined Ashton Vineyards in November 2007 and the cellar has greatly benefitted from his wide range of expertise.

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Senior Winemaker - Heinrich Coetzee

Heinrich has a B Agric Cellar Management and Viticulturist Degree from Elsenburg and gained most of his work experience on his travels abroad. He has assisted in cellars across the globe including countries like New Zealand, Australia, France and the USA.   Heinrich was winemaker at Orange River Winery before he joined the Ashton Team in September 2014.   He also specialized in the quality and food safety of wine against the requirements of the World Health Organisation and the Law on Occupational Health and Safety; BRC, ISO 22 000 and HACCP.

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Winemaker - Prieur du Plessis

He has his B-agric degree in Viticulture and Winemaking at Elsenburg, after completing this in 2012 he went on to work in Australia where he gained experience in viticulture and boutique winemaking techniques. He then moved onto McGregor Co-operative where he was their red winemaker for 2 years after which he moved onto Rooiberg Winery and finally joining the Ashton Winery team in October 2017.

  winemaker prieur

Financial Manager - Petrus van Eck

Petrus completed his honours degree in Managerial Accounting at Northwest University, Potchefstroom Campus.  On completion of his articles at MD Accountants & Auditors Inc. he jumped at the chance to move back to Montagu where he grew up.  He started off at Montagu Wine and Spirits Company and then joined the Ashton Vineyards team in May of 2013.   Petrus has made a remarkable contribution to the company’s success and continues to do so on a daily basis. 

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Finance - Carla Slabbert

Carla started her accounting career at Pleroma Insurance Brokers in 2005.  After taking a year off to travel in 2013 she decided to settle in the picturesque Robertson Wine Valley.  Carla joined the Ashton team in February of 2014 and brings with her more than 10 years’ worth of experience in her field. 

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Marketing Manager - Helen Mason

Helen started her career in the wine industry at Arabella Wines. There she managed to bring the Arabella label into the foreground by consistently promoting her product and exploring new markets. Now she looks forward to new challenges as the Marketing manager of Ashton Vineyards.  Part of her vision for the expansion of the Ashton Vineyards brand is to target emerging markets and to establish Ashton Vineyards as a trademark leader in the South African wine industry.

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Rene Basson - Administration

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Regional Sales Representative - Michelle Haai

Michelle has a National Diploma in Public Relations from the Cape Peninsula University of Technology as well as an Online Marketing Certificate from GetSmarter & UCT. After completing her internship at Touchline Media under the PR department she moved back to the Robertson Wine Valley to embrace her love for wine and marketing. She has previously worked as PRO for the Robertson Wine Valley, Klipdrift Distillery and De Wetshof Wine Estate. She is responsible for the Regional Sales within the Western Cape area as well as local festivals.

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Sandra George - Waterboer

After 13 years at Bergsig Wine Estate we managed to convince Sandra to join us here at Ashton Vineyards.  Sandra has completed various courses at the Cape Wine Academy and also has a diploma in Business Management.   Her title is Logistics Manager but in all honesty Sandra knows all there is to know about the wine industry.  She is a valuable asset to our team.

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Lynn Wiese – Public Relations Officer

Lynn Wiese is the newest member to our Ashton Winery team. She is passionate about wine and people and is responsible for the overall running of the tasting room.

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